Izindaba

Ezweni lanamuhla, ingxoxo mayelana nokusimama ibaluleke kakhulu kunanini ngaphambili. Njengoba umthelela wepulasitiki emvelweni uqhubeka nokukhula, amabhizinisi emhlabeni wonke ayaqaphela isidingo esiphuthumayo sokushintshela kwezinye izindlela ezinobungani nemvelo. Esinye sezixazululo ezinjalo sithola umfutho izikhwama zokuma ezinobungani nemvelo.

Namuhla, amabhizinisi agxile kakhulu ku- izixazululo zokupakisha ezizinzileEnye indlela yokuthola ukuthandwa iwukuthi izikhwama zokuma ezinobungani nemveloKodwa yini ebenza bahluke? Ake sibheke ukuthi kungani lokhu izikhwama zokupakisha ezibolayo Sekuyisinqumo esithandwa kakhulu yizinkampani ezifuna ukwehlisa umthelela wazo wekhabhoni futhi zihlangabezane nesidingo samakhasimende sokupakisha okuluhlaza.

Uma kukhulunywa ngokupakisha, usayizi owodwa awulingani nazo zonke. Yingakho amaphakethe okuma e-Kraft eza ngezitayela ezahlukene, okuqinisekisa ukuthi amabhizinisi angakhetha isikhwama esifanele esifanela izidingo zawo ezithile zomkhiqizo. Nansi incazelo yezinhlobo ezivame kakhulu zamaphakethe okuma e-Kraft:

Kumabhizinisi amancane, izikhwama zokubeka izikhwama ze-Kraft ziyindlela enhle kakhulu. Zingabizi futhi kulula ukuzisebenzisa, okwenza zibe zilungele izinkampani ezidinga ukonga imali nokudala ukupakisha okuseqophelweni eliphezulu. Njengoba kunezinketho eziningi zokwenza ngokwezifiso, amabhizinisi amancane angaklama ukupakisha okwenza imikhiqizo yawo ivelele.

Cishe uqaphele ukuthi izinhlobo eziningi zemikhiqizo zilahla ipulasitiki ukuze zithole izikhwama zephepha ezibukeka ziluhlaza. Kodwa nansi into—akunjalo nje mayelana nokubukeka kuvumelana nemvelo. Ake sinciphise idumela bese sikhuluma ngebhizinisi langempela: indlela ama-kraft pouch angakongela ngayo imali, hlangabezana nemithetho eqinile yomhlaba wonke, futhi uthuthukise nedumela lomkhiqizo wakho.

Ubunzima bokukhetha phakathi izikhwama ze-gusset eziseceleni futhi izikhwama eziphansi ezisicaba ngemikhiqizo yakho? Awuwedwa. Ukupakisha akukona nje ukubukeka—kumayelana nokusebenza kahle, ukonga izindleko, kanye umthelela womkhiqizoAke sihlukanise lezi zinketho ezimbili ezidumile futhi sikusize ukhethe okulingana kahle.

Wake wazibuza ukuthi imikhiqizo ephezulu ibiza kanjani, ikhulisa kanjani ukukhanga kweshelufu,futhiukuhlangabezana nemigomo yokusimama? Impendulo itholakala endaweni enamandla yokupakisha:izikhwama zokuma ze-gusset eseceleni. Njengoba zenzelwe ukusebenza kanzima kanye nokulula kwabathengi, lezi zikhwama zishintsha izimboni kusukela ekudleni okulula kuya ezimonyweni. Ake sichaze ukuthi kunganiyakhoibhizinisi lidinga lokhu okuzoshintsha umdlalo.