Iindaba

Kwihlabathi lanamhlanje, incoko malunga nokuzinza kwezinto ibaluleke kakhulu kunangaphambili. Njengoko impembelelo yeplastiki kwindalo iqhubeka ikhula, amashishini kwihlabathi liphela ayayiqonda imfuneko engxamisekileyo yokuguqukela kwiindlela ezinobuhlobo nendalo. Esinye sezisombululo ezinjalo sifumana amandla. iingxowa zokuma ezilungele indalo.

Namhlanje, amashishini agxile kakhulu izisombululo zokupakisha ezizinzileyoEnye indlela yokufumana udumo kukufumana udumo iingxowa zokuma ezilungele indaloKodwa yintoni eyenza zahluke? Makhe sijonge ukuba kutheni ezi zinto iingxowa zokupakisha ezinokubola Ziya kuba lukhetho olukhethwa kakhulu kwiinkampani ezifuna ukunciphisa umngcipheko wazo wekhabhoni kwaye zihlangabezane neemfuno zabathengi zokupakisha okuluhlaza.

Xa kufikwa ekupakisheni, ubungakanani obunye abufanelani nazo zonke. Yiyo loo nto iipakethi zeKraft stand-up ziza ngeendlela ezahlukeneyo, ukuqinisekisa ukuba amashishini anokukhetha ipakethi efanelekileyo ukuze ihambelane neemfuno zemveliso yawo ethile. Nantsi inkcazelo yeentlobo eziqhelekileyo zeepakethi zeKraft stand-up:

Kumashishini amancinci, iipakethi zokuma zeKraft ziyindlela entle kakhulu. Ziyafikeleleka kwaye kulula ukuzisebenzisa, nto leyo ezenza zilungele iinkampani ezifuna ukonga imali nokwenza upakisho olusemgangathweni. Ngeendlela ezininzi zokwenza ngokwezifiso, amashishini amancinci anokuyila upakisho oluza kwenza iimveliso zawo zibonakale.

Mhlawumbi uqaphele ukuba ezinye iintlobo zemveliso zilahla iplastiki ukuze zithenge ezo ngxowa zephepha ezikhangeleka ngathi zisetyenziswa kudala. Kodwa nantsi into—ayinjalo nje malunga nokubonakala ngathi sinobuhlobo nokusingqongileyo. Masiyeke ukugqabaza size sithethe ngeshishini lokwenyani: indlela iipokotshi zekraft ezinokukongela ngayo imali, hlangabezana nemigaqo engqongqo yehlabathi, kwaye uphucule negama lophawu lwakho.

Ubunzima bokukhetha phakathi iingxowa ze-gusset ezisecaleni kwaye iingxowa ezisezantsi ezisicaba kwiimveliso zakho? Awuwedwa. Ukupakisha akupheleli nje ekujongeni—kumalunga nokusebenza kakuhle, ukonga iindleko, kunye impembelelo yophawuMasihlalutye ezi ndlela zimbini zidumileyo size sikuncede ukhethe efanelana kakuhle.

Wakha wazibuza ukuba iimveliso eziphezulu zinciphisa ixabiso, ziphucula njani ukuthandwa kweshelufu,kwayeukuhlangabezana neenjongo zokuzinza? Impendulo ikwindawo enamandla yokupakisha:iingxowa ze-gusset zecalaEzi ngxowa zenzelwe ukusebenza nzima kunye nokulula kubathengi, zitshintsha amashishini ukusuka kwizidlo ezikhawulezayo ukuya kwizinto zokuthambisa. Masichaze isizathu sokuba kutheniyakhoishishini lifuna olu tshintsho.